Thursday, April 11, 2013
The Jones Library, Inc.
$7 Admission, including refreshments and networking
Open to all members of the public
The Amherst Art Walk presents, “Marketing for Artists,” a lecture intended to help inform artists about online self-promotion. The two-part lecture will be given by Boston based social media expert Catherine Weber and Northampton web designer Carey Baker.
Weber will discuss how artists can successfully use blogs, Facebook, and photo-sharing sites to promote and sell their art. The talk will integrate examples of artists who are successfully using these tools, cover common misconceptions about having an online presence, and emphasize the importance of online etiquette.
Baker will discuss the WordPress platform and how it can be used to optimize search engines, utilize keyword and Google analytics, and communicate to customers via social media platforms. Baker will also teach users how to update and personalize websites, even for those with little or no web experience.
Artists will leave the lecture with a broader understanding of why, how and when to use different sites and tools to promote their work.
For more information, please contact Michelle @ firstname.lastname@example.org or check out the Facebook link!